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Hypotheses testing results for full data
| Hypothesis | β | SE | t-statistics | p-values | Decision |
|---|---|---|---|---|---|
| H1: Benevolence trust → PPE | 0.220 | 0.069 | 3.190 | 0.001 | Supported |
| H2: Competence trust → PPE | 0.487 | 0.083 | 5.888 | 0.000 | Supported |
| H3: Integrity trust → PPE | 0.139 | 0.055 | 2.505 | 0.006 | Supported |
PPE product promotion effectiveness; SE Standard error
