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. 2021 Apr 15:1–30. Online ahead of print. doi: 10.1007/s11135-021-01147-1

Table 7.

Structural assessment results

Construct R2 Adjusted R2 f2 Q2 VIF SRMR AFVIF
Benevolence trust 0.056 1.916
Competence trust 0.275 1.926
Integrity trust 0.028 1.536
PPE 0.552 0.547 0.341 0.090 1.726

PPE Product promotion effectiveness