Table 8.

Predictive relevance assessment

Indicators	PLS-SEM			LM			PLS-SEM-LM
	RMSE	MAE	Q2 predict	RMSE	MAE	Q2 predict	RMSE	MAE	Q2 predict
PPE1	0.608	0.469	0.370	0.613	0.474	0.359	− 0.005	− 0.005	0.011
PPE2	0.760	0.623	0.438	0.752	0.593	0.449	0.008	0.03	− 0.011
PPE3	0.702	0.559	0.303	0.704	0.562	0.298	− 0.002	− 0.003	0.005
PPE4	0.695	0.524	0.242	0.683	0.506	0.268	0.012	0.018	− 0.026
PPE5	0.610	0.432	0.161	0.591	0.417	0.211	0.019	0.015	− 0.050
PPE6	0.696	0.563	0.336	0.703	0.56	0.323	− 0.007	0.003	0.013

PPE Product promotion effectiveness