Table 1.
Motives for Facebook use: Measures of central tendencies and reliability.
| M∗ | SD | Alpha | |
|---|---|---|---|
| Factor 1: RELATIONSHIP MAINTENANCE | 3.00 | .82 | .88 |
| To communicate with my friends. | 3.21 | 1.06 | |
| To get in touch with people I know. | 3.07 | 1.04 | |
| To stay in touch with friends. | 3.53 | 1.04 | |
| To send a message to a friend. | 2.91 | 1.04 | |
| Get through to someone who is hard to reach. | 2.59 | 1.05 | |
| To post a message on my friend's wall. |
2.67 |
.96 |
|
| Factor 2: ENTERTAINMENT | 3.01 | .85 | .87 |
| It is entertaining. | 3.42 | 1.08 | |
| To see other people's pictures. | 3.57 | 1.14 | |
| To enjoy it. | 3.34 | 1.06 | |
| To have fun. | 2.93 | 1.17 | |
| To read other people's profiles. | 2.48 | 1.04 | |
| To see which of the people I know who joined Facebook. |
2.34 |
1.11 |
|
| Factor 3: MEETING NEW PEOPLE | 1.41 | .60 | .82 |
| Find companionship. | 1.37 | .77 | |
| Find more interesting people than in real life. | 1.46 | .85 | |
| It makes me cool among my peers. | 1.38 | .78 | |
| Develop a romantic relationships. | 1.16 | .51 | |
| Meet new friends |
1.68 |
.97 |
|
| Factor 4: DIVERSION | 3.18 | .99 | .84 |
| To occupy my time. | 2.92 | 1.11 | |
| It is one of the routine things I do when online. | 3.33 | 1.15 | |
| To pass time when bored. |
3.30 |
1.16 |
|
| Factor 5: COMPANIONSHIP | 1.66 | .89 | .88 |
| To feel less lonely. | 1.67 | .98 | |
| No one to talk or be with. | 1.65 | .95 |
∗means for a 5-point scale (very unimportant = 1; very important = 5) (Sheldon, 2008).
Bold denotes the overall mean score for each factor.