Table 2.
Validity analysis of measurement model
| CR | AVE | 1 | 2 | 3 | 4 | 5 | 6 | |
|---|---|---|---|---|---|---|---|---|
| Satisfaction | 0.924 | 0.670 | 0.819 | |||||
| Quality | 0.911 | 0.593 | 0.740 | 0.770 | ||||
| Design | 0.912 | 0.637 | 0.070 | 0.125 | 0.798 | |||
| Feedback | 0.776 | 0.536 | 0.015 | 0.044 | 0.026 | 0.732 | ||
| Expectation | 0.886 | 0.610 | 0.615 | 0.615 | 0.001 | 0.071 | 0.781 | |
| Performance | 0.891 | 0.576 | 0.137 | 0.042 | 0.242 | −0.020 | 0.027 | 0.759 |
Author’s compilation
AVE is the Average Variance Extracted, CR is Composite Reliability
The bold diagonal value represents the square root of AVE