TABLE 1.
2020 HIQI: Scoring for Each SERP of a Google Internet search1
| Subscore | Criterion | Points allotted and criteria for scoring |
|---|---|---|
| Type of website | Domain of website: What is the website's domain? | 0 .com or .net • and corresponds to a commercial site or network often used by businesses |
| or | ||
| • site is hosted by Wikimedia Foundation | ||
| 1 .com or .net and website is Hon Code or URAC certified | ||
| 2 .org, .gov, or .edu and content is a news media purpose (press release, public statement) | ||
| 3 .com or .net but | ||
| • webpage consists of original, peer-reviewed, scholarly research as described in website “About” page | ||
| or | ||
| • website is owned by a health care or nonprofit organization | ||
| or | ||
| • .org, .gov, or .edu and website is owned by an academic, governmental, health care, or nonprofit organization as described in website “About” page | ||
| Lack of commercial aspects | Commercial sponsorship: Is the webpage content sponsored by a commercial entity, published for ecommerce, or focused on selling a product? | 0 Yes1 No |
| Commissioned links: Does the website receive commission for embedding links to products or services for sale? | 0 Yes1 No | |
| Possible financial conflict of interest: Do the authors report a conflict of interest with a commercial entity? | 0 Yes1 No | |
| Authoritative nature of health and nutrition information | Authorship: Authorship provided and/or evidence information was medically reviewed | 0 No author listed or byline is the organization's name and no indication it was medically reviewed |
| 1 Author listed is not a medical, health, or relevant science professional and webpage was not medically reviewed | ||
| 2 Author listed is not a medical, health, or relevant science professional, but | ||
| • webpage was medically reviewed | ||
| or | ||
| • webpage is a transcript of an interview with a medical professional | ||
| 3 Author listed is a medical, health, or relevant science professional | ||
| Timeliness of information: Is date the information posted/updated timely? | 0 No date1 ≥ 5 years old 2 < 5 years old | |
| Information documentation: References to reputable scientific source for information provided? | 0 No1 Yes, on a list of hyperlinks or references to scientifically reputable sources, at the end of the article |
1
HIQI, Health Information Quality Index; Hon Code, Health on the Net Foundation Code of Conduct; SERP, Search Engine Results Page; URAC, Utilization Review Accreditation Commission.