Table 1.
Basic information on the selected Chinese OTR platforms
| Name | Qyer | Ctrip | Qunar | Mafengwo | Tuniu |
|---|---|---|---|---|---|
| Website | qyer.com | ctrip.com | qunar.com | mafengwo.cn | tuniu.com |
| Type of travel website | Vertical | OTA | OTA | Vertical | OTA |
| Founded (year) | 2004 | 1999 | 2005 | 2006 | 2006 |
| Total users | 100 million (2019) | 300 million (2018) | 218 million (2019) | 120 million (2018) | Missing data |
| Active APP users (monthly) | Missing data | 61.2 million (August 2018) | 36.6 million (August 2018) | 9.8 million (August 2018) | 7.8 million (August 2018) |
| Target user group | Low- and middle-income white-collar workers and college students | Middle- and high-income white-collar workers | Low- and middle-income white-collar workers | Middle- and high-income white-collar workers | Middle- and high-income white-collar workers |
| Product positioning | Self-guided travel | Business travel | Self-guided travel | Self-guided travel | Group travel |
| Market positioning | The largest Chinese service platform to assist Chinese tourists in their personal experience of outbound travel | A comprehensive tourism service platform with the largest market share in China, offering all kinds of travel services | One-stop solutions for meals, accommodation, shopping, entertainment, and other reservation services | The leading Chinese service platform for self-guided tours, offering personalized travel services | With tourist routes as the core service, providing leisure tourism services |