Table 3.

Finland’s destination attributes identified in Chinese OTRs

Finland’s attribute dimension		Destination attributes (no. of coding)
FUNCTIONAL	Tourism leisure and recreation	City parks (4); international events (3); national parks (4); performance events (3); playgrounds (1); sports activities (4); sports stadiums (2); theme parks (3); tourist entertainment activities (9); zoos and botanical gardens (3)
	Natural resources	Air (1); natural ecosystems (5); natural phenomenon (1); seasons (4); variety and uniqueness of flora and fauna (2); weather (6); beaches(0); a wealth of countryside (0)
	Tourism infrastructure	Bars (3); destination accessibility (5); hotels (5); resorts (3); restaurants (3); tourist centers (3); online information and services (3); payment methods (3)
	Culture, history, and art	Ancient cities (1); art attractions (8); castles and fortresses (4); churches (9); festivals (4); gastronomy (7); handicrafts (2); museums and monuments (22); ruins (1)
	General infrastructure	Bridges (1); educational facilities (2); financial service facilities (1); government places (3); national industry (2); public transportation facilities (7); shopping and market facilities (5); streets and roads (3); development of health services(0); development of telecommunications(0)
	Natural environment	Beauty of the scenery (2); crowded and fewer tourists (2); hygiene situation (2); noise pollution (1); traffic congestion (0)
	Political and economic factors	Political environment (1); political stability (1); prices (6); safety (3); degree of urbanization (0); economic development (0)
	Social environment	Ethnic origins (2); hospitality of local residents (2); language barriers (1); local lifestyle (3); local values (3); the underprivileged and poverty (1)
PSYCHOLOGICAL	Atmosphere of place	Ancient and historic atmosphere (2); artistic atmosphere (2); attractive or interesting (2); boring (6); commercialized (2); desolate or depressing (5); exotic (5); family-oriented destination (1); fun or enjoyable (6); harmonious (3); majestic (4); place with a famous reputation (1); fairytale or magical (3); relaxing (4); romantic (1); solemn (2); worthy or meaningful (3); opportunity for adventure(0); mystic vs. prosaic (0); luxurious vs. impoverished (0); fashionable vs. outdated(0)

In the table, the bold destination attributes indicate new items compared to the adapted frameworks (see Appendix 1). If the value in parentheses is zero, the attribute does not appear in the Finnish destination image