Table 5.
The destination image framework and attribute
| Functional destination attributes (Physical, measurable) | ||
|
Tourism leisure, recreation | Theme parks and activities; national parks and wilderness activities; sports facilities and activities; architecture and buildings; tourist entertainment and activities (nightlife, movie, shopping etc.) |
| Natural resources | Climate and weather; beaches; wealth of countryside; variety and uniqueness of flora and fauna | |
| Tourism infrastructure | Accommodation; restaurants; bars, discos and clubs; destination accessibility; facilities for information and tours; network of tourist information | |
| Culture, history, art | Historic sites, museums, monuments, etc.; festivals, fairs, exhibitions, concerts, etc.; handicrafts; different cuisine/food/drink; folklore; religion; customs and ways of life | |
| General infrastructure | Development of the transportation system; private and public transportation facilities; development of health services; development of telecommunications; development of commercial infrastructure | |
| Natural environment | Natural attractions and scenery; attractiveness of cities and towns; cleanliness; crowdedness; air and noise pollution; traffic congestion | |
| Politics, economics | Political stability; political tendencies; degree of urbanization; economic development; personal safety; costs and price level | |
| Social environment | Hospitality, friendliness and receptiveness of the local residents; underprivilege and poverty; quality of life and values; language barrier | |
| Atmosphere of place | Good reputation; children-, adult-, or family-oriented place; opportunity for adventure; opportunity to increase knowledge; fun vs. boring; relaxing vs. stressful; attractive vs. unappealing; familiar vs. exotic; mystic vs. prosaic; luxurious vs. impoverished; fashionable vs. outdated | |
| Psychological destination attributes (abstract) | ||