Table 2.
Comparison of the search volume of diet by month among study countries.
| Month | Six Countries with Highest Search Volume Mean (SD) |
Arab and Muslim Countries Mean (SD) |
South Korea Mean (SD) |
||||||
|---|---|---|---|---|---|---|---|---|---|
| Overall | Northern Hemisphere | Southern Hemisphere | Overall | Conservative | Semi-Conservative | Liberal | Naver | ||
| January | 68.0 (16.6)↑ | 66.3 (15.8)↑ | 69.8 (16.8)↑ | 26.6 (16.5) | 33.1 (9.4) | 17.0 (16.5)↓ | 34.1 (13.3) | 23.2 (22.4)↑ | 49.2 (9.0) |
| February | 56.4 (13.0) | 56.4 (11.7) | 56.4 (14.3) | 32.2 (21.6) | 39.3 (13.3) | 21.0 (21.9) | 40.9 (18.6) | 20.3 (13.1) | 56.7 (25.2) |
| March | 54.9 (12.9) | 53.8 (11.9) | 56.1 (13.9) | 31.9 (22.3) | 27.8 (13.1)↓ | 22.0 (23.5) | 43.1 (18.3)↑ | 17.7 (13.5) | 62.2 (20.2)↑ |
| April | 57.1 (13.0) | 56.8 (10.5) | 57.3 (15.2) | 32.3 (20.9)↑ | 40.5 (13.9)↑ | 21.0 (21.1) | 40.9 (17.3) | 17.8 (10.1) | 58.7 (15.3) |
| May | 57.6 (13.1) | 57.9 (12.4) | 57.3 (13.9) | 30.8 (18.2) | 37.9 (12.9) | 20.2 (18.6) | 39.1 (13.3) | 18.8 (9.5) | 58.1 (15.7) |
| June | 54.8 (12.4) | 55.6 (10.7) | 54.0 (13.9) | 31.5 (22.0) | 34.5 (9.1) | 22.8 (24.6)↑ | 39.1 (19.3) | 21.1 (10.8) | 49.7 (9.6) |
| July | 54.8 (12.8) | 53.7 (11.6) | 55.9 (14.0) | 26.7 (17.7) | 30.4 (8.8) | 18.6 (19.5) | 33.6 (14.7) | 20.1 (11.1) | 47.1 (6.8) |
| August | 54.9 (13.5) | 50.7 (11.1) | 59.1 (14.4) | 26.1 (16.7) | 31.4 (10.4) | 18.4 (18.5) | 32.1 (13.3) | 19.2 (10.7) | 44.3 (4.0) |
| September | 55.4 (13.8) | 48.3 (7.9) | 62.5 (14.9) | 29.2 (20.0) | 36.3 (19.3) | 21.1 (21.4) | 34.9 (15.8) | 19.9 (17.3) | 38.3 (4.0) |
| October | 52.3 (13.0) | 45.4 (7.3) | 59.3 (13.9) | 25.3 (15.8)↓ | 29.6 (11.1) | 17.8 (18.0) | 31.3 (11.1) | 17.5 (13.6) | 39.3 (4.7) |
| November | 49.8 (12.3) | 43.7 (7.5) | 55.9 (13.2) | 26.6 (16.8) | 34.3 (107) | 18.1 (18.6) | 32.6 (12.5) | 15.8 (10.8) | 37.5 (5.3) |
| December | 41.5 (10.6) ↑ | 37.2 (7.7)↓ | 45.8 (11.5)↓ | 25.7 (15.2) | 33.6 (10.6) | 18.0 (16.4) | 30.8 (11.4)↓ | 16.3 (13.5)↓ | 36.2 (5.6)↓ |
SD standard deviation; higher the search volume indicates the closer to 100 and the lower the search volume indicates the closer to 0; ↑ indicates highest month for on-line diet searches, ↓ indicates lowest month for on-line diet searches.