Figure 2.

Flow diagram of the filtering process used to screen the digital and social media posts surrounding Annoucement-1 (A1) and Annoucement-2 (A2) collected from the Meltwater platform using the Boolean search. Posts that were excluded from the analysis were those categorized as irrelevant, unknown relevance and ambiguous. The ‘-’ sign in the figure represents the subtraction of the posts that were excluded from the analysis in each announcement. Remaining posts were analyzed and placed into one, or multiple of the seven categories: badger cull favorable or unfavorable, badger vaccine favorable or unfavorable, cattle vaccine favorable or unfavorable, or neutral.