Effects of BMI group (HW, OW/OB) and macronutrient category (carbohydrate, fat, combo) on WTP and liking. (a) The interaction of BMI group × macronutrient category on WTP was significant (* p = 0.043), and there was an overall main effect of macronutrient (** p = 0.003) but no main effect of BMI group. This result was driven by a significant main effect of macronutrient category on WTP in the HW group (*** p = 0.001), but not in the OW/OB group. BMI groups did not differ in WTP for fat, carbohydrate, or combo foods. Residuals depict bids after accounting for covariates in the LMM: actual energy density, estimated energy density, estimated energy content, portion size, and liking. (b) No differences in the rated liking of the foods were observed across BMI group or macronutrient category, and there was no interaction of BMI group × macronutrient category on liking. Each data point depicts a single food item and shading represents the density of points around the median.