Table 3.
Top performing ads based on split-testing.
| Ad Name | Text | Cost Per Result | Reach | Impressions | Spend |
|---|---|---|---|---|---|
| Parents Take Control (Graphic) | Parents: Take Control! Help your child live a happy and healthy life. | USD 6.28 | 6374 | 11.2 K | USD 40 |
| * + Parents Take Control (Image) |
USD 5.98 | 6684 | 12.2 K | USD 40 | |
| Shape Their Future (Graphic) |
You have the power to shape their future. Ask for the vaccine that prevents cancer. |
USD 6.43 | 6221 | 10.5 K | USD 40 |
| * + Shape Their Future (Image) |
USD 6.17 | 6486 | 11.5 K | USD 40 | |
| Safe and Effective (Graphic) |
The HPV vaccine is safe and effective. | USD 5.73 | 6978 | 12.7 K | USD 40 |
| * ^ Safe and Effective (Image) |
USD 5.69 | 7024 | 13.2 K | USD 40 |
* The winning ad provided the lowest cost per result (in this case, cost per 1000 People Reached). + There’s a 90% chance or greater of the same winner if the test ran again. ^ There’s a 66% chance of the same winner if the test ran again.