Table 1.
Rates of advertising (ads) during child and family viewing time.
| Target Audience | Ads/c-h (Rate) | |||||
|---|---|---|---|---|---|---|
| Total (SD) | Healthy Foods (SD) | Unhealthy Foods | Neutral | Ratio of Unhealthy Foods to Healthy Foods | p-Value | |
| Child Viewing Time | 4.3 (3.7) | 0.8 (1.0) | 2.3 (2.4) | 1.2 (1.5) | 3.1 | <0.001 |
| Family Viewing Time | 6.1 (3.9) | 0.9 (1.1) | 3.8 (2.5) | 1.5 (1.4) | 4.4 | <0.001 |
| Average | 5.2 (3.9) | 0.8 (1.1) | 3.1 (2.6) | 1.4 (1.5) | 3.8 | <0.001 |
Legend: Mean rates of ads per channel per hour per viewing time category per food category and SD. The p-value resulted from testing if a difference exists between healthy and unhealthy ads in the proportion of ads with this feature.