Table 2.

Mean food and beverage advertising rates during child and family viewing time.

	Ads/c-h (Rate)(SD)
Healthy Foods
Bread, rice and rice products without added fat, sugar or salt, noodles	0.26 (0.53)
Oils high in mono- or polyunsaturated fats, low fat savoury sauces	0.26 (0.55)
Low sugar and high fibre breakfast cereals (<20 g sugar/100 g and >5 g dietary fibre/100 g)	0.21 (0.56)
Vegetables and vegetable products without added fat, sugar or salt	0.04 (0.21)
Milk and yoghurt (≤3 g fat/100 g), cheese (≤15 g fat/100 g) and their alternatives	0.02 (0.13)
Meat and meat alternatives	0.01 (0.09)
Supermarkets: only healthy foods advertised	0.01 (0.09)
Unhealthy Foods
Supermarkets: only unhealthy food advertised	0.66 (0.94)
Fast food (unhealthy foods and neutral options advertised)	0.55 (0.89)
Sugar-sweetened beverages	0.34 (0.62)
Savoury snack foods (with added salt or fat)	0.28 (0.54)
Alcohol	0.25 (0.62)
Ice cream, iced confections, desserts	0.23 (0.58)
High sugar and or low fibre breakfast cereals (>20 g sugar/100 g or <5 g dietary fibre/100 g	0.15 (0.38)
Chocolate and candy	0.15 (0.38)
Sweetened bread, cakes, muffins, sweet buns	0.14 (0.38)
Fruit juice/drinks (<98% fruit)	0.11 (0.62)
Full cream milk and yoghurt	0.11 (0.41)
Meat and meat alternatives processed or preserved in salt	0.04 (0.21)
Sweet snack foods	0.03 (0.16)
High fat/salt meals	0.02 (0.13)
Neutral
Vitamin/mineral or other dietary supplements, sugar-free chewing gum	0.43 (0.78)
Supermarkets: healthy and unhealthy foods and drinks advertised	0.35 (0.67)
Tea and coffee (excluding sweetened powder-based teas or coffees)	0.33 (0.68)
Recipe additions (including soup cubes, oils, dried herbs and seasonings)	0.17 (0.42)
Fast food restaurant (no foods or drinks advertised)	0.05 (0.23)
Baby and toddler milk formulae	0.01 (0.09)

Legend: Mean number of ads per channel per hour and SD.