Table 3.
Mean advertisement rate by television (TV) channel.
| Ads Per Hour (Rate) (SD) | ||||||
|---|---|---|---|---|---|---|
| TV Station | Total | Healthy Foods | Unhealthy Foods | Neutral | Ratio of Unhealthy Foods to Healthy Foods | p-Values |
| e-Tv | 5.3 (3.7) | 0.3 (0.5) | 3.6 (2.9) | 1.4 (1.5) | 11.1 | <0.001 |
| SABC1 | 4.3 (3.7) | 1.0 (1.3) | 2.8 (2.4) | 0.5 (0.6) | 2.8 | <0.001 |
| SABC2 | 3.8 (3.9) | 0.6 (0.8) | 2.0 (2.2) | 1.2 (1.5) | 3.2 | <0.001 |
| SABC3 | 7.4 (7.4) | 1.3 (1.2) | 3.9 (2.4) | 2.3 (1.6) | 3.0 | <0.001 |
| Average | 5.2 (3.9) | 0.8 (1.1) | 3.1 (2.6) | 1.4 (1.5) | 3.8 | <0.001 |
Legend: Advertisement per food category per hour and SD. SABC: South African Broadcasting Corporation. E-TV: Enhanced Television. The p-value resulted from testing if a difference existed between healthy and unhealthy ads in the proportion of ads with this feature.