. 2020 Sep 17;7(2):158–164. doi: 10.1016/j.ijwd.2020.09.006

Table 1.

Product names and marketing brands in separate regions.

Region	Names of products
Africa	Whitenicious Illuminating and Lightening Cream Caro White White Perfect White Glow White Beauty

East Asia	Snow White Cream Purifying White Waterful Cream Fine Fairness^a Clean & Clear Fairness^a White Stay mousse

South Asia	Fair and Lovely Men Powerlight Cream Fair Miracle 2-in-1 Fairness Cream Fair and Handsome White Perfect Clinical Light Complete White Beauty Bright Boost Clean & Clear Fairness^a Fine Fairness^a

Southeast Asia	Fair and Handsome Snow White Cream Purifying White Waterful Cream Fine Fairness^a Clean & Clear Fairness^a White Perfect Clinical Light Complete White Beauty Extra White Body Serum

Middle East	Fine Fairness^a Clean & Clear Fairness^a Natural Bright^a White Perfect Clinical Light Complete White Beauty

South America	Bright Boost Blancy TX Clareador (Whitening) Gel Clear Age

North America	AMBIfade Nu Derm Clear Brightening Cream Luminate Cream Let’s Get Luminous Rapid Age Spot and Pigment Lightening Serum Admire My Skin- Dark Spot Corrector

Removed from the market as of June 2020.