Table 2.
Daily dietary intake by baseline levels of any high-in advertising exposure (n=940)
| No exposure (n=237) Zero minutes/week |
Low exposure (n=235) 0.03 min-1.5 min/week |
Medium exposure (n=234) 1.5 min-4.1 min/week |
High exposure (n=234) 4.1 min-22.8 min/week |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| mean | 95% CI | mean | 95% CI | mean | 95% CI | mean | 95% CI | |||||
| LL | UL | LL | UL | LL | UL | LL | UL | |||||
| Overall high-in foods | ||||||||||||
| Absolute intake (kcal) | 319 | 286 | 352 | 366* | 332 | 399 | 358 | 325 | 391 | 359 | 326 | 393 |
| Energy adjusted (% kcal) | 26.8 | 24.5 | 29.0 | 29.6 | 27.3 | 31.8 | 30.0* | 27.7 | 32.2 | 28.6 | 26.4 | 30.9 |
| Nutrients | ||||||||||||
| Energy (kcal) | 1173 | 1126 | 1221 | 1188 | 1140 | 1236 | 1158 | 1110 | 1205 | 1217 | 1170 | 1265 |
| Total sugars (% energy) | 28.9 | 27.7 | 30.0 | 29.1 | 27.9 | 30.2 | 29.0 | 27.9 | 30.1 | 28.7 | 27.5 | 29.8 |
| Saturated fat (% energy) | 10.4 | 10.0 | 10.9 | 10.2 | 9.8 | 10.7 | 10.6 | 10.1 | 11.0 | 10.6 | 10.1 | 11.0 |
| Sodium (mg/1000 kcal) | 1277 | 1217 | 1338 | 1265 | 1205 | 1326 | 1277 | 1216 | 1337 | 1312 | 1251 | 1373 |
| Food Groups | ||||||||||||
| Ready-to-eat Breakfast cereals | ||||||||||||
| Consumers [n, (%)] | 69 | (29.4) | 63 | (26.9) | 63 | (26.9) | 55 | (23.5) | ||||
| Absolute intake (kcal) | 29 | 22 | 36 | 28 | 21 | 35 | 27 | 20 | 34 | 25 | 18 | 32 |
| Energy adjusted (% kcal) | 2.4 | 1.8 | 3.0 | 2.3 | 1.7 | 2.9 | 2.2 | 1.6 | 2.8 | 2.1 | 1.5 | 2.7 |
| Salty snacks | ||||||||||||
| Consumers [n, (%)] | 27 | (11.5) | 38 | (16.2) | 26 | (11.1) | 24 | (10.3) | ||||
| Absolute intake (kcal) | 18 | 7 | 29 | 29 | 18 | 39 | 25 | 14 | 35 | 23 | 12 | 34 |
| Energy adjusted (% kcal) | 1.5 | 0.8 | 2.3 | 2.1 | 1.3 | 2.8 | 1.8 | 1.1 | 2.5 | 1.7 | 0.9 | 2.4 |
| Sweets and desserts | ||||||||||||
| Consumers [n, (%)] | 140 | (59.6) | 148 | (63.2) | 150 | (64.1) | 153 | (65.4) | ||||
| Absolute intake (kcal) | 112 | 90 | 133 | 130 | 108 | 151 | 130 | 109 | 152 | 128 | 106 | 150 |
| Energy adjusted (% kcal) | 8.9 | 7.3 | 10.4 | 10.1 | 8.6 | 11.7 | 11.0* | 9.5 | 12.6 | 10.0 | 8.4 | 11.6 |
| Sugar-sweetened beverages | ||||||||||||
| Consumers [n, (%)] | 107 | (45.5) | 125 | (53.4) | 105 | (44.9) | 112 | (47.9) | ||||
| Absolute intake (kcal) | 50 | 40 | 60 | 64 | 54 | 75 | 57 | 46 | 67 | 61 | 50 | 71 |
| Energy adjusted (% kcal) | 4.2 | 3.4 | 5.0 | 5.3 | 4.5 | 6.1 | 4.7 | 3.9 | 5.6 | 4.8 | 3.9 | 5.6 |
| Milks and yogurts | ||||||||||||
| Consumers [n, (%)] | 106 | (45.1) | 87 | (37.2) | 97 | (41.5) | 102 | (43.6) | ||||
| Absolute intake (kcal) | 74 | 60 | 88 | 61 | 47 | 76 | 67 | 53 | 81 | 73 | 59 | 87 |
| Energy adjusted (% kcal) | 6.7 | 5.4 | 7.9 | 5.5 | 4.2 | 6.7 | 5.8 | 4.5 | 7.1 | 6.1 | 4.8 | 7.4 |
Model adjusted for age (months) and sex of child, interview day, mother’s education level, home ownership and marital state.
*
P<0.05 for pairwise comparison with referent group (no exposure).