Table 1.
Descriptive information for recreational cannabis business profiles on Instagram and Facebook
| Companies | Instagram followers | Facebook followers | Location | City Setting Classification |
|---|---|---|---|---|
| Business A | 644 | 286 | Sitka, Alaska | Rural |
| Business B | 3467 | 5351 | Boulder, Colorado | Urban |
| Business C | 4459 | 11,129 | Denver, Colorado | Urban |
| Business D | 5456 | 2868 | Denver, Colorado | Urban |
| Business E | 6741 | 5747 | Denver, Colorado | Urban |
| Business F | 1129 | 161 | Scappoose, Oregon | Rural |
| Business G | 1191 | 1232 | Eugene, Oregon | Urban |
| Business H | 1650 | 652 | Portland, Oregon | Urban |
| Business I | 1755 | 1484 | Bend, Oregon | Urban |
| Business J | 9897 | 1913 | Portland, Oregon | Urban |
| Business K | 850 | 1923 | Mount Vernon, Washington | Rural |
| Business L | 898 | 421 | Spokane, Washington | Urban |
| Business M | 1060 | 452 | Seattle, Washington | Urban |
| Business N | 1333 | 1664 | Aberdeen, Washington | Rural |
Displays demographic information for the cannabis businesses in our sample, including number of Instagram followers, number of Facebook followers, city and state location, and city setting classification based on population using U.S. census classification definitions