Table 3.
Hierarchical ordinary least squares regression of predictors for the number of favorites (based on Texas public health agencies’ COVID-19–related tweets that were posted between January 1 and June 30, 2020; N=7269).
| Variables | Number of favorites | ||||||
|
|
Model 1a | Model 2b | Model 3c | ||||
|
|
βd (SE) | P value | β (SE) | P value | β (SE) | P value | |
| Control | |||||||
|
|
Followers | .50 (.01) | <.001 | .50 (.01) | <.001 | .55 (.01) | <.001 |
| Functions | |||||||
|
|
Information | .05 (.03) | <.001 | .05 (.03) | <.001 | .01 (.03) | .31 |
|
|
Action | .09 (.01) | <.001 | .09 (.02) | <.001 | .11 (.02) | <.001 |
|
|
Community | .08 (.02) | <.001 | .08 (.02) | <.001 | .09 (.02) | <.001 |
| Types of actions proposed | |||||||
|
|
Handwashing | N/Ae | N/A | −.03 (.03) | .049 | −.06 (.03) | <.001 |
|
|
Social distancing | N/A | N/A | .03 (.03) | .03 | .03 (.03) | .04 |
|
|
Mask wearing or face covering | N/A | N/A | −.001 (.03) | .91 | .03 (.03) | .12 |
|
|
Staying at home | N/A | N/A | .04 (.02) | <.001 | .04 (.02) | .004 |
|
|
Getting tested | N/A | N/A | −.01 (.02) | .58 | .05 (.02) | <.001 |
|
|
Learning more information | N/A | N/A | −.01 (.01) | .64 | .01 (.01) | .56 |
|
|
Other behaviors | N/A | N/A | −.03 (.02) | .07 | .02 (.02) | .14 |
| Health Belief Model variables | |||||||
|
|
Severity | N/A | N/A | N/A | N/A | .04 (.01) | .008 |
|
|
Susceptibility | N/A | N/A | N/A | N/A | .19 (.01) | <.001 |
|
|
Benefits | N/A | N/A | N/A | N/A | −.01 (.01) | .62 |
| Model of f values | 707.52 | <.001 | 260.29 | <.001 | 243.51 | <.001 | |
aModel 1 had a change in R2 of 0.28 and a total R2 of 0.28.
bModel 2 had a change in R2 of 0.003 and a total R2 of 0.28.
cModel 3 had a change in R2 of 0.04 and a total R2 of 0.32.
dβ is a standardized coefficient.
eN/A: not applicable.