Table 1.

Construct reliability measured using Cronbach alpha.

Construct	Cronbach alpha for Cinnamon challenge items	Cronbach alpha for ALSa ice bucket challenge items
Experiential attitude	.81	.67
Instrumental attitude	.87	.69
Value assigned to experiential attitude	.85	.67
Value assigned to instrumental attitude	.92	.91
Injunctive norm	.94	.92
Descriptive norm	.91	.88
Motivation to comply	.88	.88
Perceived control	.70	.85
Self-efficacy	.66	.78

^aALS: amyotrophic lateral sclerosis.