Table 4.
Indicators of dissemination and influence for Facebook posts concerning non-COVID-19 and COVID-19 from Tenpenny and NVIC during February, March and April 2020
| Non-COVID | COVID | Non-COVID versus COVID | Tenpenny versus NVIC | COVID X Group Interaction | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Tenpenny | NVIC | Tenpenny | NVIC | ||||||||
| Overall | N = 167 | N = 325 | N = 132 | N = 304 | |||||||
| M | SD | M | SD | M | SD | M | SD | F | F | F | |
| Shares | 87.3 | 101.5 | 30.3 | 37.4 | 71.3 | 82.5 | 43.9 | 42.6 | 7.1** | 56.2** | 1.3 |
| Reactions | 198.7 | 182.2 | 79.6 | 74.6 | 127.7 | 104.4 | 87.1 | 63.6 | 2.4 | 32.7** | 4.2* |
| Comments | 21.7 | 27.2 | 5.7 | 8.4 | 27.8 | 36.3 | 14.1 | 16.5 | 0.3 | 24.5** | 5.2* |
| February | N = 59 | N = 164 | N = 15 | N = 34 | |||||||
| M | SD | M | SD | M | SD | M | SD | ||||
| Shares | 118.1 | 134.5 | 31.4 | 45.9 | 124.4 | 155.9 | 40.8 | 47.0 | 26.7** | 71.8** | 22.3** |
| Reactions | 223.5 | 198.9 | 84.8 | 90.4 | 167.6 | 131.2 | 71.1 | 59.2 | 1.1 | 31.5** | 2.1 |
| Comments | 31.6 | 42.1 | 6.2 | 9.3 | 27.0 | 19.5 | 9.9 | 10.3 | 0.1 | 12.8** | 0.2 |
| March | N = 33 | N = 120 | N = 53 | N = 123 | |||||||
| M | SD | M | SD | M | SD | M | SD | ||||
| Shares | 85.6 | 87.5 | 28.3 | 26.8 | 67.1 | 62.8 | 43.7 | 42.6 | 0.1 | 5.7* | 1.4 |
| Reactions | 197.8 | 199.3 | 73.0 | 54.8 | 115.4 | 76.4 | 83.7 | 60.0 | 3.6 | 3.6 | 5.0* |
| Comments | 25.9 | 31.1 | 5.5 | 7.6 | 20.5 | 7.7 | 15.0 | 17.4 | 0.1 | 4.6* | 1.5 |
| April | N = 75 | N = 41 | N = 64 | N = 147 | |||||||
| M | SD | M | SD | M | SD | M | SD | ||||
| Shares | 69.6 | 67.7 | 31.7 | 23.6 | 62.0 | 67.9 | 46.0 | 41.8 | 0.3 | 60.3** | 3.2 |
| Reactions | 180.2 | 160.2 | 78.3 | 69.2 | 128.1 | 115.5 | 93.5 | 67.0 | 1.9 | 74.2** | 4.1* |
| Comments | 24.8 | 32.5 | 4.5 | 6.8 | 19.1 | 35.3 | 14.1 | 16.8 | 1.3 | 61.5** | 8.7** |
* P < 0.05.
** P < 0.01.