Table 11.
Measurement scale
| Measurement items | Reference |
|---|---|
| Data | (Gupta & George, 2016) |
| We integrate data for high-value analysis for our business environment (DD1) | |
| We continuously assess our data for responsible execution (DD2)** | |
| Our decisions are based on data rather than our instinct (DD3) | |
| We include fairness in data selection (DD4) | |
| We use the data set that are relevant to the population (DD5) | |
| Algorithm | (Al-quaness et al., 2020) |
| We ensure that the design of our algorithms should be explainable (Alg1)** | |
| We continuously attempt to reduce algorithm biases (Alg2) | |
| We have a monitoring system for the development of AI systems (Alg3) | |
| We are sensitive to make the algorithms robust (Alg4) | |
| Individual Ethics | |
| We are impartial and avoid unfair discrimination (INE1) | |
| We avoid violation of trust (INE2) | |
| We deal fairly with people (INE3) | |
| We respect each person’s autonomy (INE4) | |
| Service-ethics | |
| We maintain privacy invasion (SRE1) ** | |
| We conceive the AI only after ensuring sufficient understanding of purposes (SRE2) | |
| We ensure that the responsible entity is apparent (SRE3) | |
| We conduct an impact assessment to ensure less harmful ways of achieving the objective (SRE4) | |
| Adaptability | (Fox & James, 2020) |
| We ensure the adaptive performance of intended functions (ADT1) | |
| We quickly reconfigure our programs as per the requirements(ADT2) | |
| We resist processing when unexpected harm arises (ADT3) | |
| We recover when malfunctions occur (ADT4) | |
| Co-operation | (Fox & James, 2020) |
| We advocate a more thorough mapping of possible collaboration (Cop1) | |
| We associate with our partners to work in a collaborative environment (Cop2)** | |
| We take collective action on responsible AI development (Cop3) | |
| Transparency | (Fox & James, 2020) |
| AI-based processes are transparent to all stakeholders (TRP1) | |
| We ensure that the people are aware of actions and inferences (TRP2) | |
| All entities have obligations to procedural fairness (TRP3) | |
| Market Performance (MP) | (Ravichandran & Lertwongsatien, 2005) |
| We have entered a new market quickly (MKP1) | |
| We have added news services for the patients quickly (MKP2) | |
| Our success rate is higher as compared to our competitors (MKP3) | |
| Our market share has increased (MKP4) | |
| Cognitive Engagement (Cog Eng) | (Graffigana et al., 2015) |
| I feel comfortable in utilizing AI technologies (Cog1) | |
| I understand that AI-enabled platforms are essential for health- development (Cog2) | |
| I believe that AI enabled tools are not risky (Cog3) | |
| The features offered by AI-enabled tools can be adjusted to fit our need (Cog4) | |
| Instrumental value (INV) | (Chen et al., 2017) |
| The use of the AI-enabled platform can increase our abilities (INV1) | |
| The use of the AI-enabled platform can increase our imagination (INV2) | |
| The use of the AI-enabled platform can inspire our curiosity (INV3) | |
| The use of the AI-enabled platform can increase our knowledge (INV4) | |
| Terminal value (TNV) | (Chen et al., 2017) |
| The use of the online streaming platform helps you feel relaxed and happy (TNV1) | |
| The use of the online streaming platform enhances your confidence (TNV2) | |
| Family feelings become better after using the online streaming platform (YNV3) | |
| The use of the online streaming platform matures your view of life (TNV4) |
**Exploratory interviews output