Table 1.

Specifying breastfeeding as a target behavior [22].

Question	Response
Who needs to perform the behavior?	Women, with a focus on young women under 25 years intending to breastfeed
What does the person need to do differently to achieve the desired change?	Offer breast first
When will they do it?	Within the first hour of birth and then for every feed demanded
Where will they do it?	At the birthplace and then anywhere they choose to feed the infant
How often will they do it?	Every feed
With whom will they do it?	With the support of staff initially and then independently with the support of family and friends or professionals if required