Table 2.

Mapping of breastfeeding video content to the Capability, Opportunity, and Motivation-Behavior (COM-B) tool.

Video title	Capability			Opportunity			Motivation
	Physical	Psychological	Social		Physical	Reflective		Automatic
Breastfeeding as a young mum	Yes	Yes	Yes		Yes	Yes		Yes
A practical choice	Yes	Yes	Yes		Yes	Yes		Yes
Feelings about breastfeeding	Yes	Yes	Yes		Yes	Yes		Yes
What’s so good about breastfeeding?	No	Yes	Yes		Yes	Yes		Yes
What if I bottle fed before?	Yes	Yes	Yes		Yes	Yes		Yes
Asking for help to get started	Yes	Yes	Yes		Yes	No		No
What will my partner think?	No	No	Yes		No	Yes		No
Your first milk - colostrum	Yes	Yes	No		No	Yes		Yes
Your baby’s first feed	Yes	Yes	Yes		Yes	No		Yes
Skin to skin	Yes	Yes	Yes		Yes	No		Yes
Good positioning tips from a midwife	Yes	No	Yes		No	No		Yes
Getting the position right	Yes	No	No		Yes	No		Yes
Good positioning demonstration	Yes	Yes	No		Yes	Yes		No
Keeping your baby close	Yes	Yes	Yes		Yes	Yes		Yes
How dads can help? - Lenny	No	No	Yes		Yes	No		No
Breastfeeding out and about	No	Yes	Yes		No	Yes		Yes
When and how often should I feed my baby?	Yes	Yes	Yes		Yes	Yes		Yes
How dads can help? - Andy	No	No	Yes		Yes	Yes		No
Where can I find support?	Yes	Yes	Yes		Yes	Yes		No
Overcoming mastitis	Yes	Yes	Yes		Yes	Yes		Yes
Support from health professionals	Yes	Yes	Yes		Yes	Yes		Yes
Some common challenges	Yes	Yes	No		Yes	Yes		No
Good and bad attachment graphic	Yes	No	No		Yes	No		No
Breastfeeding to a year and beyond	Yes	Yes	Yes		Yes	Yes		Yes
Why breastfeed for at least six months?	Yes	Yes	Yes		Yes	Yes		Yes
Breastfeeding and weening	Yes	Yes	Yes		Yes	Yes		Yes
Why express?	Yes	Yes	Yes		Yes	Yes		Yes
How to hand express?	Yes	Yes	No		Yes	Yes		Yes
How to use a breast pump?	Yes	No	No		Yes	Yes		No
Expressing when you’re back at work	Yes	Yes	No		Yes	Yes		No
Storing and using expressed breast milk	No	No	No		Yes	Yes		No
Early challenges with expressing milk	Yes	Yes	No		Yes	Yes		No
Your breast milk	Yes	Yes	Yes		Yes	Yes		Yes
How skin-to-skin contact can help you express?	Yes	Yes	Yes		Yes	Yes		Yes
Using a breast pump	Yes	No	Yes		Yes	Yes		No
Expressing with a breast pump and storing your milk	Yes	Yes	Yes		Yes	Yes		Yes
Colostrum - your baby’s first food	Yes	Yes	No		Yes	No		Yes
Signs your baby is ready to feed independently	No	Yes	Yes		Yes	Yes		No
Breastfeeding twins or triplets	Yes	No	No		Yes	Yes		No