Table 2.
Phase 1 (n = 200) | Harm check | Addiction check | Flavor check | Social check |
---|---|---|---|---|
Coef | Coef | Coef | Coef | |
Addiction + Alone | Ref. | Ref. | Ref. | Ref. |
Addiction + Flavors | 0.35 * | −0.28 | 1.27 ** | −0.06 |
Addiction + Social | −0.37 * | −0.71 ** | −0.03 | 0.97 ** |
Harm + Alone | 0.93 ** | −1.94 ** | 0.06 | −0.17 |
Harm + Flavors | 1.10 ** | −1.77 ** | 1.27 ** | −0.21 |
Harm + Social | 0.95 ** | −1.68 ** | −0.18 | 0.84 ** |
Constant | 4.51 ** | 5.69 ** | 3.31 ** | 3.51 ** |
Phase 2 (n = 769)a | Harm check | Addiction check | Flavor check | Social check |
Coef | Coef | Coef | Coef | |
Addiction + Alone + Likeable image | Ref. | Ref. | Ref. | Ref. |
Addiction + Alone + Effective image | −0.33 * | 0.46 * | −0.11 | −0.36 * |
Addiction + Flavors + Likeable image | 0.26 | 0.03 | 1.29 ** | −0.17 |
Addiction + Flavors + Effective image | 0.21 | −0.09 | 1.28 ** | −0.28 |
Addiction + Social + Likeable image | −0.39 * | 0.00 | 0.09 | 1.33 ** |
Addiction + Social + Effective image | −0.33 * | −0.10 | 0.07 | 1.28 ** |
Harm + Alone + Likeable image | 0.95 | −1.33 | 0.14 | −0.27 |
Harm + Alone + Effective image | 1.05 ** | −1.36 ** | 0.04 | −0.37 * |
Harm + Flavors + Likeable image | 0.75 ** | −1.26 ** | 1.66 ** | −0.15 |
Harm + Flavors + Effective image | 0.85 ** | −1.49 ** | 1.53 ** | −0.25 |
Harm + Social + Likeable image | 0.70 ** | −1.28 ** | −0.03 | 0.87 ** |
Harm + Social + Effective image | 0.73 ** | −1.10 ** | 0.03 | 0.87 ** |
Constant | 4.81 ** | 5.28 ** | 3.32 ** | 3.72 ** |
p<0.05
p<0.001
n = 59 respondents participated in both Phase 1 and Phase 2