How this fits in

Later stage of cancer diagnosis is associated with poorer survival, and may arise from low symptom awareness and delays in presenting to primary care. Population-wide campaigns to increase awareness and encourage help seeking have shown mixed results in terms of stage at diagnosis and numbers of primary care consultations. This randomised controlled trial was targeted at a population whose circumstances suggested that, should they develop cancer, they would be at increased risk of being diagnosed with later-stage disease. This study demonstrates that targeted interventions of this nature, promoting both awareness of cancer symptoms and earlier health seeking, can change consultation behaviour of those who are likely to benefit most from earlier symptomatic presentation. However, in his study the intervention increased the frequency of consultation but not the number of persons consulting.