Table 4.

Correlation coefficients between items in the primary outcome of mean overall trust and all individual items for all websites.

All individual items	Items in the primary outcome
	Info trust	Quality	Recommend	Mean overall trust
Info trust	1.00	0.86	0.79	0.88
Quality	0.86	1.00	0.79	0.88
Recommend	0.79	0.79	1.00	0.86
Creator confidence	0.76	0.74	0.65	0.72
Professional	0.61	0.64	0.59	0.61
Expert info	0.63	0.61	0.58	0.61
Organization	0.60	0.61	0.57	0.60
Look	0.57	0.59	0.58	0.58
Features	0.53	0.56	0.53	0.54
Up to date	0.52	0.55	0.50	0.52
Navigate	0.49	0.52	0.46	0.49
Design	0.47	0.48	0.48	0.48
Interactive	0.47	0.47	0.48	0.47
Address	0.43	0.43	0.44	0.43
Contact	0.40	0.43	0.42	0.42
Promotional	0.43	0.42	0.38	0.41
Images	0.37	0.38	0.38	0.38
Biased	0.39	0.37	0.29	0.35
Expert quote	0.34	0.34	0.31	0.33
Nonprofit	0.34	0.31	0.29	0.31
Ads	0.27	0.29	0.27	0.28
Errors	−0.06	−0.05	−0.07	−0.06