Table 1.

Baseline sample characteristics of study participants and their mothers (n = 721)

	mean	sd	n	%
Child characteristics
Age (years)	13.6	0.4
Female			364	50.5
TV viewing time (hours per week)	14.8	10.9
Exposure to high-in ads (minutes per week)
Any “High In” ad	7.5	6.6
High calorie	3.2	2.9
High total sugar	4.8	4.3
High saturated fat	1.8	1.7
High sodium	0.7	0.7
Consumption of high-in food and beverages
Per capita absolute intake (kcal)	555	385
Per capita energy adjusted intake (% kcal of total)	29.7	18.5
Percentage consuming			709	98.3
Per consumer absolute intake (kcal)	572	434
Per consumer energy adjusted intake (% kcal of total)	30.7	18.5
Primary caregiver characteristics
Education level (%)
Less than high school			213	29.5
High school complete			342	47.4
More than high school			166	23.0
Married or living with partner			391	54.2
Family owns home			410	56.9