Table 2.
Daily dietary intake by baseline levels of ad exposure (in tertiles)
| Low exposure (n = 241) | Medium exposure (n = 240) | High exposure (n = 240) | |
|---|---|---|---|
| 0.0-3.1 min | 3.1-9.5 min | 9.5-31.8 min | |
| Overall high-in foods1,2 | |||
| Consumers: n (%) | 236 (97.9) | 233 (97.1) | 230 (95.8) |
| Absolute energy (kcal) | 561 ± 28 | 527 ± 28 | 576 ± 28 |
| Energy adjusted (% kcal) | 31.4 ± 1.2 | 28.5 ± 1.2 | 29.3 ± 1.2 |
| Daily intake (energy and nutrients) | |||
| Daily energy (kcal) | 1739 ± 41 | 1804 ± 40 | 1865 ± 41* |
| Total sugars (grams) | 97.4 ± 3.6 | 98.7 ± 3.6 | 104.3 ± 3.6 |
| Total sugars (% energy) | 22.4 ± 0.6 | 22.0 ± 0.6 | 22.2 ± 0.6 |
| Saturated fat (grams) | 20.4 ± 0.7 | 20.6 ± 0.7 | 21.3 ± 0.7 |
| Saturated fat (% energy) | 10.4 ± 0.2 | 10.0 ± 0.2 | 10.0 ± 0.2 |
| Sodium (mg) | 2413 ± 73 | 2422 ± 73 | 2552 ± 73 |
| Sodium (mg/1000 kcal) | 1399 ± 30 | 1363 ± 30 | 1386 ± 30 |
| Food groups (high-in) | |||
| Ready-to-eat breakfast cereals | |||
| Consumers: n (%) | 46 (19.1) | 30 (12.5) | 30 (12.5) |
| Absolute energy (kcal) | 32 ± 4 | 18 ± 4* | 17 ± 4* |
| Energy adjusted (% kcal) | 1.8 ± 0.2 | 1.2 ± 0.2 | 0.9 ± 0.2* |
| Salty snacks | |||
| Consumers: n (%) | 47 (19.5) | 42 (17.5) | 55(22.9) |
| Absolute energy (kcal) | 64 ± 12 | 67 ± 12 | 68 ± 12 |
| Energy adjusted (% kcal) | 3.3 ± 0.6 | 3.4 ± 0.6 | 3.6 ± 0.6 |
| Sweets and desserts | |||
| Consumers: n (%) | 159 (66.0) | 159 (66.3) | 149 (62.1) |
| Absolute energy (kcal) | 218 ± 17 | 197 ± 17 | 216 ± 17 |
| Energy adjusted (% kcal) | 12.1 ± 0.9 | 10.7 ± 0.9 | 10.9 ± 0.9 |
| Sugar-sweetened beverages | |||
| Consumers: n (%) | 133 (55.2) | 141 (58.8) | 139 (57.9) |
| Absolute energy (kcal) | 107 ± 10 | 110 ± 10 | 136 ± 10* |
| Energy adjusted (% kcal) | 6.1 ± 0.5 | 5.9 ± 0.5 | 6.9 ± 0.5 |
| Milks and yogurts | |||
| Consumers: n (%) | 49 (20.3) | 52 (21.7) | 40 (16.7) |
| Absolute energy (kcal) | 29 ± 5 | 35 ± 5 | 28 ± 5 |
| Energy adjusted (% kcal) | 1.8 ± 0.3 | 2.1 ± 0.3 | 1.6 ± 0.3 |
1 Model adjusted for age (years) and sex of child, maternal education, home ownership, marital state, and day of week.
2 Values are mean ± SE, unless otherwise noted. *P < 0.05 for pairwise comparison with referent group (low exposure).