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Percent Dwell-Time (A) and Mean Number of Fixations (B) for Point-of-Sale Scenes Containing Flavored or Unflavored E-Cigarette Advertisements
Note.
Scene and advertisement type were counterbalanced across participants such that for every scene, half of the participants saw a version containing a flavored advertisement whereas the other half saw a version containing an unflavored advertisement in the same location. Error bars indicate +/− 1 standard error of the mean.
