Table 1.
Number of people visiting the study website and those converted to randomized study participants according to their self-reported referral source.
| Source | People visiting the study website (N=6483)a, n (%) | People randomized (percent converted by a referral source; n=790)a, n (%) | Randomized population by referral source (n=790), n (%) |
| Awaaz (charity) | 2 (0.03) | 0 (0.0) | 0 (0.0) |
| Bus advertisement | 65 (1.00) | 8 (12.3) | 8 (1.0) |
| Direct contact | 9 (0.14) | 4 (44.4) | 4 (0.5) |
| Door drop | 250 (3.87) | 58 (23.2) | 58 (7.3) |
| Education | 62 (0.96) | 13 (20.9) | 13 (1.7) |
| Employer | 109 (1.68) | 12 (11.0) | 12 (1.5) |
| 1050 (16.20) | 136 (12.9) | 136 (17.2) | |
| Family | 17 (0.26) | 3 (17.7) | 3 (0.4) |
| Friend | 213 (3.29) | 36 (16.9) | 36 (4.6) |
| General practitioner | 977 (15.07) | 180 (18.4) | 180 (22.8) |
| Health visitor | 15 (0.23) | 4 (26.7) | 4 (0.5) |
| Library | 30 (0.46) | 5 (16.7) | 5 (0.6) |
| Leaflet | 48 (0.74) | 15 (31.3) | 15 (1.9) |
| Internet | 751 (11.58) | 63 (8.4) | 63 (7.9) |
| Improving access to psychological therapies program | 49 (0.76) | 10 (20.4) | 10 (1.3) |
| Magazine | 18 (0.28) | 1 (5.6) | 1 (0.1) |
| MIND | 12 (0.19) | 1 (8.3) | 1 (0.1) |
| Newspaper | 10 (0.15) | 1 (10.0) | 1 (0.1) |
| National Health Service | 334 (5.15) | 56 (16.8) | 56 (7.1) |
| No recall | 1 (0.02) | 0 (0.0) | 0 (0.0) |
| Other (unknown) | 34 (0.52) | 5 (14.7) | 5 (0.6) |
| Pharmacy | 135 (2.08) | 42 (31.1) | 42 (5.3) |
| Poster | 9 (0.14) | 2 (22.2) | 2 (0.3) |
| Radio | 47 (0.72) | 9 (19.2) | 9 (1.1) |
| Social worker | 5 (0.08) | 0 (0.0) | 0 (0.0) |
| Support service | 44 (0.68) | 10 (22.7) | 10 (1.3) |
| Tram advertisement | 371 (5.72) | 67 (18.1) | 67 (8.5) |
| 20 (0.31) | 1 (5.0) | 1 (0.1) | |
| University counseling service | 17 (0.26) | 8 (47.1) | 8 (1.0) |
| Voluntary (third-sector) group | 10 (0.15) | 2 (20.0) | 2 (0.3) |
| Wellness in mind | 5 (0.08) | 1 (20.0) | 1 (0.1) |
| No response to question | 1764 (27.21) | 38 (2.2) | 38 (4.8) |
aParticipants were asked how they heard about the study.