Table 5.
NUDGES framework of kencom.a,b
Framework components | Explanation | Corresponding features of kencom (examples) |
iNcentives | Incentives encourage the action | kencom points for daily logging-in and entry/winning of Arukatsu events; users can get gift vouchers from kencom points that can be spent in the market place |
Understanding mappings | Understandings of the relations between choice and welfare prevent dropouts | Easy and detailed description of Arukatsu events to prevent dropouts; tailored articles and visualization of physical activity may appeal to the users’ emotion that healthy behaviors may lead to mental, physical, and financial benefit |
Defaults | Better default settings improve the usability | Positive, big images like savory dishes or beautiful landscapes are displayed in the initial screen after logging-in (priming effect); no need to input step or health data by users |
Giving feedbacks | Positive feedback keep one’s motivation | Setting of the daily goals of physical activity (declaration of commitment) and positive feedback according to the self-checked achievements; comment function in Arukatsu to encourage the team members with each other |
Expecting errors | Prevention of expecting errors enhances one’s commitment | One-click entry for Arukatsu to avoid procrastination; synchronization with smartphone accelerometers to keep daily record and minimize measurement errors |
Structure complex choices | Avoidance of complex options and optimization of the structures lead to less stressful experiences | The simple design allows anyone including those not familiar with a smartphone to use the app immediately; optimized user experience according to the frequency of user’s decision |
aThe features of kencom that satisfy NUDGES framework are summarized [18].
bThe adherence to the NUDGES framework may lead to a better chance of altering one’s behaviors.