Table 4.
Correlations (R) | Total sample | Adolescent nonsmokers | Young adult nonsmokers | Adult smokers | |
---|---|---|---|---|---|
How often do you eat/drink/use a product with flavor X? | Liking of e-liquid flavor X | 0.15 | 0.30* | 0.27* | –0.03 |
Familiarity of e-liquid flavor X | 0.06 | 0.24* | 0.22* | –0.11 | |
Sweetness of e-liquid flavor X | 0.05 | 0.26* | 0.16 | –0.13 | |
Bitterness of e-liquid flavor X | –0.06 | –0.23* | –0.18 | 0.08 | |
Intensity of e-liquid flavor X | –0.02 | 0.01 | 0.04 | –0.09 | |
Irritation of e-liquid flavor X | –0.03 | –0.08 | –0.02 | –0.04 | |
How much do you like a product with flavor X? | Liking of e-liquid flavor X | 0.32* | 0.38* | 0.40* | 0.18 |
Familiarity of e-liquid flavor X | 0.22* | 0.33* | 0.33* | 0.05 | |
Sweetness of e-liquid flavor X | 0.24* | 0.38* | 0.31* | 0.08 | |
Bitterness of e-liquid flavor X | –0.25* | –0.33* | –0.34* | –0.12 | |
Intensity of e-liquid flavor X | –0.06 | –0.03 | –0.05 | –0.10 | |
Irritation of e-liquid flavor X | –0.14 | –0.15 | –0.16 | –0.15 |
*Significant correlations with P ≤ 0.05 after correcting for multiple testing.