Table 2.

Healthiness and power of food promotions in circulars across supermarket chains

	Delhaize	Colruyt	CarrefourHM	CarrefourM	Lidl	Aldi
Entire circular
%Promotional characters	7.8	0.7	6.4	9.3	6.6	4.0
%Premium offers	41.9	1.6	38.6	31.1	10.1	2.4
% fresh fruit and vegetable promotions	6.8	3.9	7.9	9.9	9.5	17.5
% promotions for ultra-processed foods	52.1	61.6	48.4	45.7	42.9	59.6
Front cover circular
% promotions on front	5.6	1.9	1.5	10.5	5.5	2.7
% fresh fruit and vegetable promotions	24.3	12.5	21.3	20.5	24.5	40.8
% promotions for ultra-processed foods	10.3	72.2	36.2	19.0	19.4	36.7

CarrefourHM Carrefour hypermarket, CarrefourM Carrefour market