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. 2021 May 21;17:58. doi: 10.1186/s12992-021-00708-1

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© The Author(s) 2021

Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated in a credit line to the data.

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Fig. 2 — Market share (%) held by leading corporations in the world’s largest 80 milk formula markets. Notes: Data were sourced from Euromonitor Passport; interpret this figure by considering which corporation leads in each country market by colour, and the degree of shading indicating their % market share – for example, Nestlé leads in both China and India, but has a much higher market share in India; the pie charts show more detailed data of the % market share held by corporations in the world, and in key illustrative markets – for example the Brazilian market is highly concentrated, and dominated by Nestlé, followed by Danone, whereas in China Nestlé leads but the market comprises many more players