Table 1.

Examples of positive and negative sentiment classification for breastfeeding promotion

Positive information	Neutral information	Negative information
Recommendations to continue breastfeeding during the pandemic	Reports on the importance of traditional midwifery in indigenous communities during the pandemic	Reports of increase marketing of breast milk substitutes during the pandemic
Reports of no evidence that COVID-19 can be transmitted via breastmilk	Reports on decrease in Mexican women’s fertility rate	Reports of detection of COVID-19 in breastmilk
Promotion of breastfeeding continuation during social distancing and lockdown measures by the Mexican Ministry of Health	Reports on the first births from Mexican mothers infected with COVID-19	Reports about health professionals’ influence on the discontinuation of breastfeeding among mothers