Table 2.

SWOT operational definitions and examples of classification of information based on this analysis

Category	Operational definition*	Example
Strengths	Current actions, messages, policies, or programs that enable breastfeeding	The Mexican Ministry of Health promoting breastfeeding continuation during the COVID-19 pandemic
Weaknesses	Actions, messages, policies, or programs currently in place that negatively affect breastfeeding	Newborns separated from their mothers during the birth hospitalization due to fear of virus transmission from mothers to newborns.
Opportunities	Actions, messages, policies, or programs not currently in place that may enable breastfeeding	United Nations Children’s Fund (UNICEF) Mexico and the Mexican government initiating a new Cooperation Program for the 2020–2025 period.
Threats	Actions, messages, policies or programs not currently in place that may negatively affect breastfeeding	The COVID-19 pandemic projected to have collateral effects on health, not directly associated to the virus transmission, such as reduction in breastfeeding rates, delay in diagnoses, and mental health issues

^*Adapted from Ferré-Eguiluz et al (42)