Table 2.
Code | Attributes [Anchors 0–100)] | Scores 1 | LSD 2 | p-Value 3 | ||
---|---|---|---|---|---|---|
B0 | B1 | B2 | ||||
Appearance | ||||||
a1 | Complexity of design (top and bottom) [simple to complex] | 65.5a | 28.3b | 37.1b | 8.9 | <0.0001 |
a2 | Amount of text [low to high] | 72.5a | 25.1b | 25.4b | 6.9 | <0.0001 |
a3 | Ease of holding [easy to difficult] | 25.6ab | 34.9a | 21.2b | 10.1 | 0.0313 |
a4 | Sharp edges [not to very] | 2.0b | 35.6a | 30.6a | 13.1 | 0.0001 |
a5 | Level of slipperiness [not to very] | 42.7a | 38.7a | 21.3b | 12.0 | 0.0032 |
a6 | Noise of package [quiet to noisy] | 68.3a | 5.0b | 6.2b | 6.5 | <0.0001 |
a7 | Brightness of colour [light to dark] | 63.8a | 29.1b | 30.7b | 11.7 | <0.0001 |
a8 | Roughness of bottom surface [smooth to rough] | 17.0b | 10.2b | 47.2a | 15.8 | 0.0002 |
a9 | Shininess of outer package [matt to shiny] | 48.7a | 10.1b | 13.3b | 9.2 | <0.0001 |
a10 | Rigidity before opening the package [flimsy to rigid] | 69.2a | 43.7b | 50.8b | 9.4 | <0.0001 |
After opening the package | ||||||
o1 | Difficulty of opening [easy to difficult] | 31.0b | 47.3a | 22.1b | 12.7 | 0.0018 |
o2 | Tearing [none to lots] | 44.3a | 0.0b | 0.0b | 10.5 | <0.0001 |
o3 | Rigidity of the tray after opening the package [not to very] | 73.3a | 30.8b | 39.1b | 10.9 | <0.0001 |
o4 | Shininess of the inner tray [matt to shiny] | 52.8b | 72.8a | 73.8a | 11.7 | 0.0017 |
o5 | Shininess of the inner lid [ matt to shiny] | 79.1a | 69.9b | 69.7b | 6.5 | 0.0097 |
1 Means not labelled with the same letters are significantly different (p < 0.05); means are from two replicate samples, measured on an unstructured line scale (0–100). 2 Fisher’s least significance difference (LSD) at p = 0.05. 3 Probability, obtained from ANOVA, that there is a difference between the means.