Table 5.
Liking scores, preference ranking and purchase intent for biscuit and meat packages.
| Code | Liking 1 | Ranking 2 | Purchase Intent 3 | |||
|---|---|---|---|---|---|---|
| Appearance | Design | Feel | Overall | |||
| Biscuit packages | ||||||
| B0 | 6.7 | 6.5 | 6.5 | 6.6 | 1.9 | 3.62b |
| B1 | 6.4 | 6.3 | 6.6 | 6.5 | 2.1 | 3.41ab |
| B2 | 6.3 | 6.4 | 6.4 | 6.4 | 2.0 | 3.35a |
| p-value | 0.099 | 0.558 | 0.657 | 0.540 | 0.299 | 0.096 |
| Meat packages | ||||||
| M0 | 6.3a | 6.4a | 5.6a | 6.1a | 1.7a | 3.33a |
| M1 | 4.8b | 4.7b | 5.0b | 4.9b | 3.0c | 2.79b |
| M2 | 4.2c | 4.5c | 5.4ab | 4.5bc | 2.2b | 2.35c |
| M3 | 4.0c | 4.0c | 4.4c | 4.2c | 3.0c | 2.35c |
| p-value | <0.0001 | <0.0001 | <0.0001 | <0.0001 | <0.0001 | <0.0001 |
1 Means not labelled with the same letters are significantly different (p < 0.05); means are from 130 consumers on a 9-point hedonic scale (from dislike extremely to like extremely). 2 Mean rank (1: most preferred to 3: least preferred). 3 Measured on a 5-point scale (1: definitely will not buy to 5: definitely will buy).