Table 8.

Examples of participants’ comments (one positive and one negative comment) relating to the various packages.

Sample	Comments and Participants Details
Biscuit packages
B0	This package looks so common (IP60, female, aged 24). I would avoid this one if I was trying to reduce my waste and carbon footprint, unless it was advertised as biodegradable (IP70, female, aged 30).
B1	I think the paper packaging makes the product seem of a higher value than plastic (IP63, female, aged 22). Makes me think the quantity in the package might not be big enough (IP72, male, aged 29).
B2	Nice paper packaging and texture (IP78, male aged 36). Packaging seems a little bit too thick and heavy duty for a simple biscuit packaging (IP69, male, aged 18).
Meat packages
M0	Film cover seems strong (IP21, female, aged 52). Looks like standard package, I just hate polystyrene (IP36, female, aged 46).
M1	Does look sufficiently sealed and would be prepared to buy if it was ‘the norm’ or environmentally friendly (IP38, male, aged 58). Looks cheap (IP22, female, aged 52).
M2	Package seems natural. No harmful toxic effects (IP23, female, aged 34). Not very eye catching (IP21, female, aged 52).
M3	Liked the natural feel of the paper tray (IP8, female, aged 21). Not a visible package (IP26, female, aged 24).