Table 9.
Overall liking of the meat packages for the clusters of consumers obtained from agglomerative hierarchical clustering.
| Cluster/Percentage of Consumers | Samples 1 | p-Value | |||
|---|---|---|---|---|---|
| M0 | M1 | M2 | M3 | ||
| 1 (27.7%) | 6.7a | 3.8b | 4.1b | 2.1c | <0.0001 |
| 2 (53.8%) | 6.3a | 5.2c | 6.0ab | 5.6bc | 0.0005 |
| 3 (18.5%) | 4.8a | 2.0b | 2.8b | 5.0a | <0.0001 |
| Overall liking | 6.1a | 4.9b | 4.5bc | 4.2c | <0.0001 |
1 Means not labelled with the same letters are significantly different (p < 0.05); means are from 36 consumers for cluster 1, 70 consumers for cluster 2 and 24 consumers for cluster 3, respectively. The mean for overall liking is from 130 consumers.