Table 1.

Representative sampling quotas.

Generation	Age Groups (Interlocked Sex by Age Quotas)	US, N = 2018 (Weighted Gen Pop)	UK, N = 2034 (Weighted Gen Pop)
Gen Z	18–24	275 (550 before 0.5 weight)	245 (490 before 0.5 weight)
Millennial	25–29, 30–34, 35–39	572	580
Gen X	40–44, 45–49, 50–54	553	574
Boomer	55–59, 60–64, 65–69, 70–74	618	635

Notes: We doubled the quota for Gen Z respondents to ensure a sufficient sub-sample size for the generational analysis. For the full general population and early majority analyses, we then applied a 0.50 weight to the Gen Z respondents to ensure an age-representative sample.