Table 3.
Estimated cumulative 10-year benefits to ban tobacco advertising.
| Country | Advertising Ban | Number of Cases Averted | Life-Years Gained | Costs Averted International Dollars | ||||
|---|---|---|---|---|---|---|---|---|
| Death | MI | Stroke | COPD | Cancer | ||||
| Argentina | Status quo (partial ban, 75% compliance) | 1378 | 2183 | 791 | 1979 | 637 | 33,127 | 182,534,000 |
| Step 1: Increase compliance to 100% * | 459 | 728 | 264 | 660 | 212 | 11,042 | 60,903,000 | |
| Step 2: Comprehensive ban with 100% compliance * | 14,883 | 23,571 | 8539 | 21,371 | 6876 | 257,767 | 1,966,285,000 | |
| Bolivia | Status quo (partial ban, 55% compliance) | 141 | 82 | 155 | 224 | 41 | 3611 | 23,210,000 |
| Step 1: Increase compliance to 100% | 116 | 67 | 127 | 184 | 33 | 2971 | 18,883,000 | |
| Step 2: Comprehensive ban with 100% compliance | 2071 | 1206 | 2279 | 3300 | 599 | 53,185 | 339,496,000 | |
| Brazil | Status quo (comprehensive ban, 90% compliance) | 40,063 | 171,265 | 33,873 | 76,322 | 21,729 | 1375,769 | 5,830,459,000 |
| Step 1: Increase compliance to 100% | 5569 | 20,707 | 4095 | 9228 | 2627 | 166,336 | 689,054,000 | |
| Chile | Status quo (partial ban, 80% compliance) | 729 | 917 | 853 | 1658 | 294 | 19,083 | 125,663,000 |
| Step 1: Increase compliance to 100% | 184 | 231 | 215 | 418 | 74 | 4809 | 31,613,000 | |
| Step 2: Comprehensive ban with 100% compliance | 7381 | 9286 | 8639 | 16,785 | 2978 | 193,212 | 1,272,435,000 | |
| Colombia | Status quo (comprehensive ban, 75% compliance) | 7797 | 24,605 | 10,898 | 12,729 | 3012 | 203,141 | 1,045,827,000 |
| Step 1: Increase compliance to 100% | 2787 | 8795 | 3896 | 4550 | 1077 | 72,615 | 377,631,000 | |
| Mexico | Step 1: Partial ban with 100% compliance | 1705 | 4403 | 1072 | 3600 | 641 | 46,564 | 313,186,000 |
| Step 2: Comprehensive ban with 100% compliance | 15,343 | 39,626 | 9645 | 32,403 | 5767 | 419,075 | 2,781,093,000 | |
| Peru | Step 1: Partial ban with 100% compliance | 588 | 357 | 553 | 1144 | 212 | 14,433 | 60,151,000 |
| Step 2: Comprehensive ban with 100% compliance | 5294 | 3210 | 4974 | 10,293 | 1911 | 129,896 | 541,355,000 | |
| Total Status Quo | 50,108 | 199,052 | 46,570 | 92,912 | 25,713 | 1,634,731 | 7,207,693,000 | |
| Total Comprehensive ban with 100% compliance | 98,132 | 311,239 | 90,868 | 196,848 | 48,720 | 3,006,636 | 15,659,778,000 | |
Key: International dollar rates 2018: Argentine peso: 14.09, Brazilian real: 2.77, Chilean peso: 2.2, Colombian peso: 412.36, Mexican peso: 1328.53, Peruvian sol: 1.74. Note: * results are incremental, i.e., numbers in step 1 should be added to status quo, and then numbers of step 2 should be added to the previous two.