| Very appealing to me | Rather appealing to me | Partly | Rather not appealing to me | Not appealing to me at all | |
| Possible purchase reasons for new apples | |||||
| Intense fruity taste | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Preferred apple variety: Elstar | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Medium, handy fruit size | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Bright red fruit peel | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Integrated production | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Locally produced | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Freshly picked and crispy | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Produced in Germany | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Especially suitable for vegetarian and vegan nutrition | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Especially suitable for low allergy nutrition | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Organically grown | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Possible purchase reasons for packaging | |||||
| Aesthetic appealing packaging | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Easy to open | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| No plastic in the packaging | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Further information available on the Internet (e.g., via QR code) | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Imprint: “Certified by University Medical Center Charité Berlin” | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |
| Warranty of a long shelf life of the fruits | +2 □ | +1 □ | 0 □ | −1 □ | −2 □ |