| 10 = Purchase is very likely | 0 = Purchase is very unlikely | ||||||||||
| New apple products as…. | |||||||||||
| …lose products, unwrapped | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| …packaging of 6 apples | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| New apples in processed forms as… | |||||||||||
| …apple puree including sugar | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| …apple puree without sugar | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| …apple juice | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| …apple rings | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |
| …smoothie including apple puree | 10 □ | 9 □ | 8 □ | 7 □ | 6 □ | 5 □ | 4 □ | 3 □ | 2 □ | 1 □ | 0 □ |