Table 1.

Factor-loading matrix for reading food labels (N = 557).

Variables	Factors
	Composition and Nutrition Value	Price and Shelf Life	Weight, Package, and Manufacturer
Price	−0.021	0.766 *	0.211
Shelf life	0.135	0.785 *	−0.114
Package	0.129	−0.051	0.807 *
Product weight	0.256	0.421	0.509 *
Manufacturer	0.216	0.103	0.729 *
Product composition	0.764 *	0.170	0.127
Presence of additives beneficial to health	0.833 *	0.047	0.159
Presence of technological additives	0.828 *	0.095	0.101
Energy value	0.714 *	−0.039	0.306
Variance Explained (%)	36.9	14.5	11.9
Total Variance Explained (%)	63.4
Kaiser’s Measure of Sampling Adequacy	0.825 **

* Correlation coefficient higher than 0.5; ** p < 0.001.