Table 3.

Dimensions and variables of the structure proposed for the analysis.

Dimensions	Variables
Value proposition	- Value proposition
Customer	- Sales of fresh milk (% of total sales)
	- Sales of products certified with protected designation of origin (PDO) (% of total sales)
	- Sales of organic products (% of total sales)
	- Sales to large-scale distribution (% of total sales)
	- Number of product references
Key activities	- Knowledge management - Participative management
	- Product innovation
	- Networks