Table 4.
Variables used in cluster analysis to identify value-creating strategies.
| Variables | K–W Test | Ecological (1) | Single-Product (2) | Innovative (3) | Traditional (4) | Dunn’s Test |
|---|---|---|---|---|---|---|
| No. firms | 11 | 9 | 8 | 21 | ||
| Sales of fresh milk (%) | *** | 15.1 | 95.4 | 5.2 | 1.7 | ***: 1–2, 2–3, 2–4 |
| Sales of products with PDO (%) | *** | 2.8 | 0.0 | 5.2 | 48.0 | ***: 2–4/**: 1–4 |
| Sales of organic products (%) | *** | 99.3 | 13.2 | 4.0 | 3.2 | ***: 1–2, 1–3, 1–4 |
| Product innovation | *** | −0.120 | 0.621 | 1.526 | −0.559 | ***: 2–4, 3–4 |
| Number of references | *** | 5.00 | 3.00 | 11.50 | 4.00 | ***: 2–3, 3–4/**: 1–3 |
Notes: for the values expressed in percentages the mean is shown and the median for the rest. ***, **, indicate statistical significance at the 1%, and 5% level, respectively.