Table 6.
Motivations and other entrepreneurial characteristics of the value-creating strategies.
| Variables | K–W Test | Ecological (1) | Single-Product (2) | Innovative (3) | Traditional (4) | Dunn’s Test |
|---|---|---|---|---|---|---|
| Economic opportunity motivation | * | −0.030 | 1.014 | 0.527 | −0.439 | *: 2–4 |
| Social motivation | * | 0.720 | −0.045 | 0.201 | −0.328 | *: 1–4 |
| Lifestyle motivation | 0.476 | 0.563 | 0.003 | −0.094 | ||
| Prospector (%) (dummy) | 27.3 | 22.2 | 25.0 | 15.0 | ||
| Analyser (%) (dummy) | 36.4 | 33.3 | 62.5 | 23.8 | ||
| Defender (%) (dummy) | * | 36.4 | 44.4 | 12.5 | 61.9 | **: 3–4 |
| Knowledge management | 0.654 | −0.353 | 0.430 | 0.000 | ||
| Participative management | ** | 0.590 | −0.107 | 0.463 | −0.261 | *: 1–4 |
| Value proposition | 0.974 | 0.105 | −0.018 | −0.300 | ||
| Networks | −0.557 | 0.211 | 0.685 | −0.066 |
Notes: for the values expressed in percentages the mean is shown and the median for the rest. **,*, indicate statistical significance at the 5%, and 10% level, respectively.